about april potter

Getting to know the woman behind AP

April Potter Agency is a full-service, exclusive booking and management company located in Nashville, Tennessee serving such venues as arenas, auditoriums, churches, fairs, festivals, schools, city events, coffeehouses, and theme parks, with a variety of artists in genres such as Gospel, Christian, Country, Folk, and Americana styles.

Potter brings to her agency 20 years of experience in the music industry. In 1996, she began working for The Harper Agency, and later formed her own company in 2002, where she represented some of the most popular names in gospel music. She returned to work for Harper in 2010 for two more years, before she left to homeschool her daughter. Since that time, she’s worked as a free lance agent and consultant in multiple areas of the industry, including management, marketing, radio, publicity, and booking, both stateside and worldwide. In May of this year, she relaunched April Potter Agency.

Potter, a Franklin County Alabama native and Music Business graduate of University of North Alabama, currently resides in Nashville with her family.


Working with The April Potter Agency was not only easy, but very comfortable. She made me feel like I was a part of the family, and treated me and everyone I worked with, with true southern charm. She is our preferred booking agent to use for all our venues. A. Krume
Working with April has been a real joy. We have had a variety of artist over the years and we always trust her to bring us the very best in not only talent but artists who also minister to our congregation. She and her staff go above and beyond to make sure we have all we need in promoting the concerts. We look forward to long relationship with her and her agency. Pastor Jay Dixon